When we decided to start our research, we never could have imagined making this discovery. 

We collected data from over 10,000 women (yep, ten thousand!) to understand what women really needed from swimwear. And the results surprised us:

👉 51% of women told us they wear a different size on top than on the bottom! 

And while you can now buy bikini bottoms and tops separately…

… Those same women told us they wanted one-piece swimsuit (no bikini!)

The problem? One-pieces have always been designed as if our top and bottom halves are magically the same size - even though the data is clearly telling us it’s perfectly normal to wear different sizes on our top or bottom half. 

No wonder so many of us have had to size up for our hips only to have the bust gape… or squeeze into a smaller size for our bust, only to feel like we can’t breathe.

Why wasn’t anyone fixing this?

We asked ourselves that same question. Why were brands acting like women’s bodies should fit some imaginary “perfect” ratio?

Custom swimwear does exist - but it’s expensive and out of reach for most women. We wanted a way to create a one-piece that felt custom, but without the custom price tag.

So, we got to work.

How we created Magic Sizing

We designed a one-piece swimsuit that lets you choose your top size and your bottom size separately.

It’s mix and match sizing, but for a one piece (not only bikinis). 

It sounds simple, but it required rethinking how one-pieces are constructed. 

We tested it on our Fit Crew (100+ everyday women who gave us brutally honest feedback) and tweaked everything: the straps, the neckline, the compression, and the seams.

The result? A swimsuit that feels like it was made for you, without the $400 price tag.

Why we love it (and so do the women who’ve tried it)

Magic Sizing means no more awkward gaping at the bust, no more cutting in at the hips, no more feeling like you need to sacrifice comfort for style.

It’s the holy grail for:

 ✔️ Women with wider hips and bigger busts

✔️ Women who’ve never found a one-piece that truly fits.

✔️ Anyone who wants support, comfort, and style in the same swimsuit.

We built Magic Sizing because we were tired of being told our bodies were the problem.

It turns out, the problem wasn’t us. It was the swimsuits.

Ready to find your perfect fit?

Take the Fearless Fit Quiz to find your Magic Size and see why women are calling this the “finally, it fits!” swimsuit.

Because your swimsuit should work for your body, not the other way around.