Swimwear That
Actually Fits

The Fearless Story The Fearless Story

The Fearless Story

Ever wanted to cry in a swimsuit change room?

Your body isn’t “weird.” The problem is the swimwear industry - it simply hasn’t designed for you… until now.

At Fearless, every swimsuit is engineered to look incredible on your body, exactly as it is today - not a so-called “goal body” you’re told to chase.

- No “one size fits none” sizing
- No nip slips, wedgie picking or strategic towel hiding
- No contorting, sucking in, or hoping for the best

Your body was never the issue. The old way of making swimwear was.

And we’re here to change that - one perfectly fitted swimsuit at a time.

Tested on 100's of everyday women

Tested on 100's of
everyday women

Tested on 100's of
everyday women

Custom swimsuitsfor your body

Custom swimsuits
for your body

Magic sizing

Designed to lift, not flatten

Designed to lift,
not flatten

Designed to lift,
not flatten

Realistic sizingbased on data

Realistic sizing
based on data

Realistic sizing
based on data

How We Fixed It

We listened - really listened - to over 15,000 women in our community about what actually matters in swimwear.

Here’s what they told us (and how we're solving it):

- 49% wear a different size top and bottom.

So we created Magic Sizing: a world first one- piece that lets you mix and match your top and bottom size for your perfect fit.

- Tummy support matters = without the squeeze.

Every Fearless suit is engineered to feel supportive, smoothing and “held,” never tight or restrictive.

Because when real women speak, we design around them.

How We Fixed It How We Fixed It

$1 from every sale goes directly to women’s charities through our partnership with I=Change. Thanks to our community, we’re on track to donate over $10,000 in our very first year - and this is just the beginning.

Our Small (But Mighty) Team Our Small (But Mighty) Team

Our Small (But Mighty) Team

Fearless was co-founded by a husband and wife duo, backed by a brilliant small team who care deeply about changing an industry that has long overlooked the majority of women.

A swimsuit is the least fabric you’ll ever wear in public - so it should make you feel confident, not exposed.

That’s why we exist: to design swimwear that celebrates your body, supports your confidence, and actually fits.

High Quality Recycled Fabrics That Last For Years

Compostable Packaging
That belongs in your garden, not landfill.

Timeless, Considered Designs

You’ll reach for season after season

Smarter, Year Round Fits
That give you more wear - and more value

Sustainability that feels good and looks good.

High Quality Recycled Fabrics That Last For Years High Quality Recycled Fabrics That Last For Years

Now you can get custom-fitting swimsuits, without the custom price tag.