Why We Built Fearless Swimwear

I’ve spent way too many summers wondering why swimwear brands seem to design for the 9% of women who are a size 4-8… while completely ignoring the rest of us.

So, I did what any slightly stubborn, slightly crazy person would do: I decided to build the brand I couldn’t find.

But the truth? Building Fearless has been stupid hard.

There were days we thought, What if this doesn’t work? Days of samples arriving that looked great on a fit model but dug into real women’s hips. 

Days of questioning whether it was even possible to create supportive, stylish swimsuits that actually fit women’s bodies - not just some made-up size chart.

So we scrapped the usual process.

Here's some of the stuff we’ve done differently:

1. Designed for real bodies, not Barbies!!!

We discovered early on that women’s clothing is being designed for ‘fantasy women’ with a much smaller waist than most of us have. We found this out by asking 150 women to give us their measurements and only TWO actually matched the industry size guides. No wonder so many of us hate swimwear shopping!

2. Fit tested on 100+ real women, not one perfectly proportioned fit model

Then we did something the industry never does: we tested every suit on over 100 everyday women - women who volunteered to be part of our “Fit Crew.” These women tried the samples, gave us raw, honest feedback (“The straps dig. My boobs feel like they’re falling out. My hips need more space.”). And we went back to the drawing board. Again. And again.

It was slow. It was messy. But it worked.

3. We co-created with you

Fearless was literally co-designed by the women who’ll wear it. Every detail - from adjustable bust sliders to boyleg cuts that don’t dig, to ultra-matte recycled fabrics that feel as good as they look - exists because someone like you asked for it.

And that’s what makes Fearless different.

We’re not here to sell you a swimsuit so you can “finally feel confident after you lose weight.” We’re here because you already deserve to feel amazing, exactly as you are.

Our mission is simple: to build swimwear that fits how women are actually shaped, not how the fashion industry has told us we “should” be.

Fearless is for the majority, not the few who fit into a size 0 sample. It’s for the 66% of us with D cups or larger. For the women who want to dive in the ocean without worrying about straps slipping, cheeks hanging out, or needing to suck in their stomachs.

It’s a brand made for women who do more than just pose. 

Launching this brand hasn’t been easy. There were moments I thought “what the eff am I doing?!” But every time I see one of our Fit Crew women light up in the mirror, shoulders back, saying, “Wow, you’ve really done it!”, I know why we pushed through.

Fearless is more than swimwear. It’s proof that we don’t need to change our bodies. The clothes need to change.

And that’s exactly what we’ve done.