Fearless blog

Fearless Wrapped 2025

December 23  | Words by Lyndi Cohen
Fearless Wrapped 2025

Welcome to Fearless Wrapped 2025

The year our community showed up - loudly, proudly, and globally.

Some brands measure success in likes and followers.
We measure it in women backing themselves, showing up for their lives, and coming back for more because they felt good doing it.

And this year?
You made it unforgettable.

Here’s your Fearless Wrapped 2025 - the stats that prove this community doesn’t just exist… it moves.

The Stats That Defined 2025

Sold Out in 24 Hours

Our pre-order sold out in just 24 hours.

No hype tricks.
No panic tactics.
Just a community that trusted us - and moved fast.

Fearless Went Global

This year, we shipped to 24 countries.

From beach swims to cold plunges, hotel pools to backyard dips - Fearless travelled the world on women who refuse to sit life out.

1 in 4 Came Back for More

This one means everything.

1 in 4 customers returned for another suit.

That’s not just repeat purchase - that’s trust.
It means you wore it, lived in it, moved in it… and came back for more.

And That Was Just the Numbers

Because behind the stats were moments that mattered.

- We did a photoshoot with 19 everyday women - real bodies, real lives, zero pretending.
- We launched our very first sale for Black Friday.
- We met 29 of you IRL at our first ever Fearless Community Swim - a moment we’ll never forget.
- And we grew our tiny team from 3 to 6, doubling the humans behind the scenes making Fearless happen.

What This Year Really Taught Us

These aren’t just wins.
They’re proof.

Proof that women are done waiting until they feel “ready.”
Proof that comfort, confidence, and function can coexist.
Proof that community beats perfection - every time.

Fearless exists because you choose to show up for your life now.

Thank You (Truly)

We wouldn’t have done any of this without you.

Thank you for backing Fearless.
For sharing us with friends.
For turning up to swims, launches, and conversations.
For choosing to live boldly - not someday, but today.

We can’t wait to see what 2026 brings. 

Here’s to more swims, more moments, and more fearless living.

- The Fearless Team ❤️